Entrepreneurs who wish to enter the competitive world of online business are often the recipient of one typical advice: get a website so you can flourish your sales.
For online business starters and neophytes, this may come across as easy. The biggest shock comes two months or three months after their site launch, when they start seeing that the results are miserable, fiscal losses are evident and worse, no revenues are coming in!
So what's keeping these entities off target? One obvious reason is their website. Because of all the emotional rush and excitement, majority of aspiring nline entrepreneurs overlook one sacred rule of search engine marketing: create a web site design that sells. When this focus is different from the equation, the potential of acquiring sales may turn into a mission impossible.
When creating a website, always make sure you are guided by the needs and demands of your visitors and potential customers. Stick to the golden rule, and that is to prioritise benefits, not features. Truth is, websites that sell are those that have a compelling answer to the common consumer question: what's in it for me?
Opt for high quality images that convey meaning. Only these visuals can pretty much amplify your marketing strategy. One proof to this is a broad array of studies that seems to bring out the correlation between effective visuals and human emotion. According to these studies, visuals, especially meaningful ones, can be used to elicit positive human responses.
Do not give your customers plenty of choices. This marketing scheme brings choice paralysis, a trend that occurs when your customers begin to feel paralysed mainly because they cannot settle for a specific item or service offer.
Optimise your navigation. Keep your navigational structures easy to understand. Site visitors are goal-oriented so they're in search for specific data. The last thing you wish to do is to confuse your visitors and obstruct audience interest.
If you do not want to stress yourself with all these guidelines, find a reputable web design company in Singapore that has expertise in creating good website design.
For online business starters and neophytes, this may come across as easy. The biggest shock comes two months or three months after their site launch, when they start seeing that the results are miserable, fiscal losses are evident and worse, no revenues are coming in!
So what's keeping these entities off target? One obvious reason is their website. Because of all the emotional rush and excitement, majority of aspiring nline entrepreneurs overlook one sacred rule of search engine marketing: create a web site design that sells. When this focus is different from the equation, the potential of acquiring sales may turn into a mission impossible.
When creating a website, always make sure you are guided by the needs and demands of your visitors and potential customers. Stick to the golden rule, and that is to prioritise benefits, not features. Truth is, websites that sell are those that have a compelling answer to the common consumer question: what's in it for me?
Opt for high quality images that convey meaning. Only these visuals can pretty much amplify your marketing strategy. One proof to this is a broad array of studies that seems to bring out the correlation between effective visuals and human emotion. According to these studies, visuals, especially meaningful ones, can be used to elicit positive human responses.
Do not give your customers plenty of choices. This marketing scheme brings choice paralysis, a trend that occurs when your customers begin to feel paralysed mainly because they cannot settle for a specific item or service offer.
Optimise your navigation. Keep your navigational structures easy to understand. Site visitors are goal-oriented so they're in search for specific data. The last thing you wish to do is to confuse your visitors and obstruct audience interest.
If you do not want to stress yourself with all these guidelines, find a reputable web design company in Singapore that has expertise in creating good website design.
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You can make $20 for a 20 minute survey!
Guess what? This is exactly what large companies are paying me for. They need to know what their customer base needs and wants. So big companies pay millions of dollars every month to the average person. In return, the average person, like me, participates in surveys and gives them their opinion.
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